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 The 'Tap 'n' take' cards ensure that if a customer wants to take some product info away - or something cool from the store like an App - they just have to swipe a card on the illuminated panel. They can then access the info they saved at their convenience by typing in the unique serial number on the card.
 We also did some engaging, fun POS around the store that brought the personality of the store, and the brand, to life.
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 And the acclaim we got from the press and tech trade press made it worth all the while.
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