The Glenlivit, the world's oldest Single Malt, wanted to engage their CRM base across Asia, and attract new young drinkers, who are a rapidly growing market. We needed an idea that respected the traditions of the brand, but that would also breathe new life into it for a fickle market.
This work got SapientNitro onto the list of record for Pernod Ricard Asia and has opened up technology opportunities across their suite of brands.
Glenlivet - The Angel's Share
Our aim was to create a tourism driver for English cricket fans to visit Queensland during the 2013/2014 Ashes tour.
Tourism Queensland - The Ashes 2nd XI
We recycled Cozmo Supermarket's old advertising campaigns to highlight the great lengths that they were going to by implementing environmentally-friendly initiatives.
Jordan National Road Safety Campaign
Jordan's road toll was at catastrophic levels - often ignored by the local population under religious pretences. Firstly we needed to engage religious leaders. Then we could use content so horrific it matched the figures we were trying to combat.
It sparked such strong results that the local Royal Family got onboard the campaign. One of the world's foremost social media commentators Queen Rania even lead our protests of 1,000's to highlight the road toll.
The results: an instant 25% drop in fatalities, an 8% drop in accidents and a 22% drop in recorded injuries.
Road Safety TVC
Road Safety - Dead Girl
If you're going to scare people into driving safely - lets get grim.
Our pitch idea for Tourism Australia was to turn every bottle of Australian wine consumed around the world into an advertisement for Australia. Simply scan each bottle's label with your smartphone to unlock a world of content.