We pitched for the digital lead for Moët Hennessy in Asia and won it off the back of a comprehensive digital DM plan that targeted high-net worth individuals.
It all starts by targeting the P.A's of corporate high-flyers and incentivising gift-giving by their boss with a small gift - a Moët piccolo. Sign up your boss to the Black Star Club and you'll both be handsomely rewarded.
Advertising on Linkedin.com would also target esteemed clientele using algorithms we create.
A comprehensive eDM strategy targets both P.A and Black Star Club member alike, offering an exclusive world of money-can't-buy opportunities and rewards fitting for a Moët Hennessy drinker.