Facebook audience grew from 12k to 42k in under 3 months.
RACQ Free2go content case study
Terry White Chemists
Whilst we did a lot of solid work for T.W.C., my favourite brief was a Blue Stratos brief with zero budget.
So manly. So Magnum P.I.
Blue Stratos. Mmmm contemplatively good.
The answer to the question: Old Mate doesn’t wear a shirt.
Blue Stratos manfume. Shut up and take my money.
The Swedish town Kopparberg produces one of the world's most popular ciders, carrying the town's name. The authenticity for the cider coming from an actual town is particularly important in the cider market.
We created thisiskopparberg.se as a town blog from the quirky Kopparberg residents. Appearing as if designed by the residents themselves, it features the people, stories, sights and news, as well as information about the cider, to bring an authentic nature to the brand launch in Australia.
Town interest points
Slideshows, using audio snippets from a town resident, brought an 'authentic' voice to the Kopparberg website.
Slideshow news page
Social media - Facebook
The Facebook audience grew from 12k to 41k in 3 months.
Social media - twitter
The town came to life on twitter, with 5 characters posting regularly 3 times per day.
BCF was one of my favourite retail brands to work on.
A dinkus we had on the back page of the catalogue suggested that the catalogue was worth bringing on camping trips for a few reasons. One was to start fires with it. Another was if you ran out of loo paper…
BCF Bon Bon
Need a gift for a man? Well get him a man's gift then. This content idea went so well that we needed to make the real thing the next year.