We pitched for the digital lead for Moët Hennessy in Asia and won it off the back of a comprehensive digital DM plan that targeted high-net worth individuals.
It all starts by targeting the P.A's of corporate high-flyers and incentivising gift-giving by their boss with a small gift - a Moët piccolo. Sign up your boss to the Black Star Club and you'll both be handsomely rewarded.
Advertising on Linkedin.com would also target esteemed clientele using algorithms we create.
A comprehensive eDM strategy targets both P.A and Black Star Club member alike, offering an exclusive world of money-can't-buy opportunities and rewards fitting for a Moët Hennessy drinker.
Sunglass Hut eDM strategy
We launched a high fashion aggregator blog - the Inner Circle - as the new website for Sunglass Hut. Appearing in a magazine format, it was visually appealing, easy to use and tactile.
So to carry on this conversation with style hunters, we created a thorough eDM strategy that delivered outstanding results for our client - more than tripling industry standards for responses.
This template was implemented world-wide as 'Best-in-class' D.M thinking.
Welcome eDM - generic
If customers signed up to Inner Circle eDM's at purchase, they were provided with more product-centric content.
Welcome eDM - Inner Circle
However if they applied for the eDM via the Inner Circle page, they received more fashion focused messaging, imagery and links.
Offers and hot promotion eDM's were optimised for higher results.
Top Picks eDM
The most liked content was aggregated from the Inner Circle website and pushed out via a Top Picks eDM. This provided a good loop to continue spreading the Sunglass Hut story.
The first eDM received within the Inner Circle lifecycle. It contains a taste of product offerings and fashion news.
Branded offer eDM
Brand campaigns and offers were supported by eDMs with high click-through rates.
Stockland eDM campaign
We were tasked by Stockland Shopping Centres to create an eDM strategy and campaign that could be successfully rolled out nationally - which needed to be customisable for each centre with their own content.
3 options were given that each centre could use to customise with their own content if needed - content heavy, medium and light.
eDMs are the main medium that OPSM use to reach out to their customers. Important information such as reminders for eye checks and glasses assessments along with other content were the heroes of our messaging.
Variables in the eDM also included whether they have health insurance, if they wanted relevant articles and news, and if they had a local OPSM store selected.