Our challenge was to make content generating ideas for the 18-24 year old market.
Goodbye Boring converts a ski run at the snow into an augmented reality, real life game. It's an experience like 'Mario-Kart' on the slopes as we capitalise on corporate partnerships with Threadbo and Dragon glasses to bring the experience of a lifetime.
Carlton Dry sponsors many surfing and outdoor events. The only problem with that - your beer gets warm at the beach. But not with a self-cooling beer can - a product innovation appearing on a beach near you.
The Now Experience allows Carlton Dry drinkers to enjoy the festivities at a music festival without getting stuck behind a camera capturing the memories for the day.
Drinkers will be given a piece of wearable technology that monitors and charts their precise movements at a music festival. It will then curate and seed content to your social media streams which is relevant to the exact bands/ stages that you were watching: such as photos of bands and playlists.
We were challenged to integrate beer with Italian food and fashion.
For Italians, conducting business over lunch is a way of life. And we're not talking big boozy sessions you can't walk away from. Peroni Leggera would celebrate and herald the return of the business lunch. Partnering up with the restaurant industry - quick 1 hour lunch menus would be created at restaurants all over Australia, and through a series of initiatives supported by Peroni, get business men back making deals over a meal.
Through Peroni's association with Australian fashion festivals, we wanted to create the ultimate branded giveaway that would actually help shape the fashion during the festival itself. Tied around Peroni bottles and distributed at events throughout fashion festivals, the fashion square can be turned into gentlemanly pocket squares, head scarves or handbag decorations for the ladies.
Through the use of technology, Peroni creates the ultimate personalised visualisation of Italian style. Your photograph will be captured at Peroni events, or entered online, where your image will be turned into an artistic illustration to create the perfect branded keepsake.
The Glenlivit, the world's oldest Single Malt, wanted to engage their CRM base across Asia, and attract new young drinkers, who are a rapidly growing market. We needed an idea that respected the traditions of the brand, but that would breathe new life into it for a fickle market.
This work got SapientNitro onto the list of record for Pernod Ricard Asia and has opened up technology opportunities across their suite of brands.
The Glenlivet TVC
Animatic of proposed TVC
Our aim was to create a tourism driver for English cricket fans to visit Queensland during the 2013/2014 Ashes tour.
Tourism Queensland - The Ashes 2nd XI
We recycled Cozmo Supermarket's old advertising campaigns to highlight the great lengths that they were going to by implementing environmentally-friendly initiatives.
Jordan National Road Safety Campaign
Jordan's road toll was at catastrophic levels - often ignored by the local population under religious pretences. Firstly we needed to engage religious leaders. Then we could use content so horrific it matched the figures we were trying to combat.
It sparked such strong results that the local Royal Family got onboard the campaign. One of the world's foremost social media commentators Queen Rania even lead our protests of 1,000's to highlight the road toll.
The results: an instant 25% drop in fatalities, an 8% drop in accidents and a 22% drop in recorded injuries.
Road Safety TVC
Our pitch idea for Tourism Australia was to turn every bottle of Australian wine consumed around the world into an advertisement for Australia. Simply scan each bottle's label with your smartphone to unlock a world of content.