Dinoterra is an action packed land we created for the annual Lick-a-Prize campaign for Paddle Pop. It was full of fun games we created, amazing characters, plenty of laughs and kid-friendly copy.
The Swedish town Kopparberg produces one of the world's most popular ciders, carrying the town's name. The authenticity for the cider coming from an actual town is particularly important in the cider market.
We created thisiskopparberg.se as a town blog from the quirky Kopparberg residents. Appearing as if designed by the residents themselves, it features the people, stories, sights and news, as well as information about the cider, to bring an authentic nature to the brand launch in Australia.
Town interest points
Slideshows, using audio snippets from a town resident, brought an 'authentic' voice to the Kopparberg website.
Slideshow news page
Social media - Facebook
The Facebook audience grew from 12k to 41k in 3 months.
Social media - twitter
The town came to life on twitter, with 5 characters posting regularly 3 times per day.
Crown Lager, 'Australia's Finest', re-launched their product with the promotions focusing on the superb products used in their brew.
The 'Personalised Bottles' function and e-store was successfully launched for 'Australia's Finest Keepsake'.
Crown Ambassador homepage
Crown Ambassador is the Grange of the beer world. Each year's vintage was written up in conjunction with head brewers to be used throughout all communications.